Job Description

Join SALT Dental Partners and be part of a dynamic team dedicated to revolutionizing the dental industry through innovative marketing strategies and exceptional patient experiences. Since our doors opened in 2019, our mission has been to help specialty dental providers grow their practices. SALT is creating a vast network of like-minded dental specialists throughout the country. At SALT, we provide comprehensive support services, allowing dental specialists to focus on delivering exceptional care.

Position Summary

We are seeking a talented and results-driven Digital Marketing Specialist to join our dynamic marketing team. This role will have a strong focus on driving traffic, enhancing visibility, and maximizing ROI through effective Search Engine Optimization (SEO), Pay-Per-Click (PPC) campaigns, and Content Marketing strategies. This is an exciting opportunity to play a key role in our marketing efforts and make a direct impact on business growth.

Must be located in either Phoenix, AZ or Central Time Zone.

What You’ll Do:

Search Engine Optimization (SEO)

• On-Page SEO : Optimizing content, meta tags, images, and URLs for local and national searches.
• Off-Page SEO : Link building, guest blogging, and local citation strategies for dental-related content.
• Local SEO : Optimizing Google My Business, local listings, and maps optimization for geographically relevant searches.
• Content SEO : Keyword research and creation of dental-specific content that ranks for high-volume terms (e.g., "best dentist in [city]").

Pay-Per-Click (PPC) Advertising

• Google Ads : Creating, managing, and optimizing Google Ads campaigns targeting dental services.
• Facebook & Instagram Ads : Developing engaging, targeted ads for specific demographics (e.g., local families, cosmetic dentistry seekers).
• Retargeting Campaigns : Implementing strategies to convert website visitors into patients through remarketing.
• Conversion Rate Optimization (CRO) : A/B testing landing pages and ad copy to maximize ad performance.

Content Marketing

• Blogging & Articles : Writing informative and SEO-optimized dental content that answers common patient questions and drives traffic.
• Video Marketing : Creating educational videos (e.g., treatment walkthroughs, patient testimonials) for YouTube or social media.
• Infographics & Visual Content : Designing compelling visuals explaining dental procedures or showcasing patient success stories.
• Patient Testimonials : Leveraging video or written reviews for social proof and brand trustworthiness.

Analytics & Reporting

• Track and analyze digital marketing performance using tools like Google Analytics, SEMrush, and Google Ads.
• Provide actionable insights and recommendations for continuous improvement in all digital marketing efforts.

Requirements

• Bachelor’s degree in marketing or a related field.
• Proven technical SEO, PPC, and content marketing experience.
• Proficiency in keyword research using tools like SEMrush or Google Keywords Planner.
• In-depth knowledge of on-page optimization including how to optimize content, meta tags, headings, and internal linking to improve crawlability.
• Knowledge of off-page optimization including link building strategy, outreach techniques, and managing backlinks to increase domain authority.
• Proven experience with Google Analytics and Google Search Console to analyze traffic trends, user behavior, and campaign effectiveness.
• Previous experience managing paid search campaigns (Google Ads, Bing Ads) including keyword selection, ad copywriting, bid management, and performance analysis.
• Understanding of CRO principles and techniques to improve website usability, design, and call to action effectiveness.

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Training and Development opportunities

SALT Dental Partners offers a competitive salary and benefits package, including health insurance, retirement plan, and paid time off in order to attract, develop, and retain our employees.

SALT Dental Partners offers equal employment opportunity without regard to race, color, gender, age, creed, sex, religion, national origin, disability (physical or mental), marital status, citizenship, ancestry, sexual orientation, gender identity, and gender expression, or any other legally protected status.

Recruiting firms may not submit candidate resumes via e-mail. Recruiters are directed to contact one of our Human Resources representatives at [email protected] regarding current vacancies.

For more information on our career opportunities and benefits, please connect with us at [email protected].

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