Head of Marketing and Chief Marketing Officer (CMO)
About the Company
Well-regarded company in the sexual wellness industry
Industry
Consumer Services
Type
Privately Held
About the Role
The Company is in search of a Head of Marketing to spearhead the transformation of a legacy brand into a modern, digitally sophisticated business. This senior leadership role is pivotal in the brand's revitalization, with a focus on redefining brand strategy, customer acquisition, and retention. The successful candidate will be responsible for leading the marketing and eCommerce strategy, elevating brand positioning, and owning all customer initiatives across various channels. A hands-on leader with a blend of strategic thinking and strong digital and creative marketing execution is essential. The role also involves overseeing internal teams, guiding external agency partners, and contributing to the company's overall strategy as a key member of the executive leadership team. Applicants for the Head of Marketing position at the company should have a minimum of 12 years' marketing experience, with a proven track record in brand, digital, and performance marketing. Expertise in paid digital media, lifecycle marketing, and content is required, as is experience in building and developing creative capabilities. The ideal candidate will have strong analytical skills, be data-driven, and possess the ability to lead strategic initiatives while executing tactically. Excellent communication, leadership skills, and executive presence are a must. While not mandatory, a background in consumer categories with a strong DTC and eCommerce presence, particularly in sexual wellness, lifestyle, or similar industries, is preferred. The role offers the opportunity to work with a loyal customer base and substantial digital traffic, making it a significant opportunity for growth and investment in the next generation of leadership.
Hiring Manager Title
President
Travel Percent
Less than 10%
Functions
...Job Description \n\n What is Home Instead?\n \n Home Instead is a home care company that values passion and rewards caregivers with competitive benefits. Home Instead provides a variety of non-medical services that allow seniors to remain in their home and meet the challenges...
...Collaborate with digital product managers, and deliver robust cloud-based solutions that drive powerful experiences to help millions... ...experience does not apply) At least 1 year experience with cloud computing (AWS, Microsoft Azure, Google Cloud) Preferred...
...US and Japan, as well as through its website primarily under the LION or Royal Kona brands. In addition, the company manufactures Hawaiian... ...Prior experience developing training programs; ideally coffee or food/beverage products.Ability to perform hands on barista functions...
...sessions. As a Field Marketer, you will play a pivotal role in promoting our services, building relationships, and engaging with our target audience. This position involves travel to different locations, making you the face of our company in the field. If you are...
...description amended at any time. Remains knowledgeable on current federal, state and local laws, accreditation standards or regulatory agency requirements that apply to the assigned area of responsibility and ensures compliance with all such laws, regulations and standards...