Job Description

Job Description

Location: Aventura, FL (In-Office required: Monday – Friday)

About Balfour & Co.

Balfour & Co. is one of the world’s leading Collegiate and High School commencement services companies, offering innovative, personalized products like class jewelry, yearbooks, regalia, school uniforms and photography. With brands such as Balfour®, GradImages®, ArtCarved®, and more, we’ve been helping students celebrate life’s most meaningful moments since 1913. Balfour has around 4,000 employees and operates in 3 countries.

Why Join Us?

This role offers a dynamic opportunity to contribute to our class jewelry marketing initiatives, collaborating with a passionate team to create memorable experiences for students and alumni.

Position Summary: The Marketing Specialist will manage college marketing requests for our class jewelry business. This in-office role in Aventura, FL will support our sales and creative teams by coordinating project requests, managing assets, and executing email and direct mail campaigns.

Project Management of Marketing Requests:

• Serve as the main point of contact for college marketing requests, collecting and organizing input from the sales team.
• Develop clear, concise briefs and coordinate with stakeholders throughout each project, ensuring efficient execution.

Workflow Coordination:

Use Basecamp to track project requests, providing feedback and updates to the creative team and coordinating approvals with sales reps and clients.

Creative Asset Development:

• Leverage our creative automation platform to generate assets and coordinate with the creative team for custom projects as needed.
• Ensure all assets TO MEET brand standards and align with project briefs.

Email and Direct Mail Campaign Execution:

• Gather, verify, and clean email and direct mail lists in collaboration with clients and internal teams.
• Coordinate with production partners to execute campaigns on time and with high quality.

Stakeholder Collaboration and Communication:

• Maintain strong working relationships with sales, creative teams, production partners, and clients to ensure seamless project completion.
• Stay informed on industry best practices, applying insights to optimize processes.

Education/Experience:

• A college degree of BS or BA or higher.
• 1+ years in marketing and project management, with strong skills in managing multiple projects and adhering to deadlines.
• Experience and familiarity with Basecamp, Trello and/or other project management applications preferred.
• Ability to translate positioning strategy into creative strategy and execution.
• Excellent verbal and written communication skills, able to collaborate effectively with both internal teams and external clients.
• Strong attention to detail and ability to handle multiple priorities.
• English/Spanish bilingual preferred.

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