Job Description

Join to apply for the Principal, Product Marketing Manager, Amazon Ads role at Amazon.

Description

The Amazon Ads Product Marketing Manager plays a pivotal role in shaping go-to-market (GTM) and product strategy. Working closely with Product Managers, this role will ensure Ads builds products that meet customer needs and achieve strong product market fit. As an advocate for the customer, PMM orchestrates important GTM decisions across the organization to drive the Ads business forward. This role will also need to develop strategic positioning, messaging, and GTM of the Amazon Ads product portfolio. The PMM is evaluated on their ability to drive evidence-based customer needs and the business intelligence of their assigned product areas. PMM plays a critical function for ensuring Amazon Ads product roadmap aligns to present and future customer needs.

Key Measures Of Success

• Discovering insights that influence the product roadmap and lead to enhanced customer experiences
• Demonstrating strong cross-functional collaboration and the ability to effectively align Product, Sales, and Marketing behind a customer-focused vision
• Maintaining a deep understanding of market dynamics, competitive landscape, and emerging customer needs to inform strategic product decisions
• Owning the source-of-truth documentation for their product to enable Sales and Marketing
• Partnering with Product Managers to drive increases in product adoption through user acquisition, engagement, and retention goals for their products

Key job responsibilities

• Conduct in-depth market research, customer interviews, and competitive analysis to identify promising opportunities for Amazon Ads products
• Collaborate with Product Managers to align on customer research priorities that will inform the product roadmap
• Communicate the product vision and direction to internal and external stakeholders to drive buy-in and adoption, establishing a regular cadence of stakeholder engagement
• Partner with Product Managers to recommend customer feedback prioritization, support effective Alpha/Beta testing, and refine the strategic roadmap
• Ensure GTM strategies align with the product roadmap, translate complex product information into simple and clear language, and gather customer feedback post-launch to inform future iterations
• Develop single-source-of-truth documentation to enable Sales and Marketing with positioning, messaging, product availability, best practices, implementation guides, and FAQs in partnership with Product Managers

Basic Qualifications

• 10+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)
• Experience communicating results to senior leadership
• Experience building, executing, and scaling cross-functional marketing programs
• Experience driving direction and alignment with cross-functional teams
• 10+ years of experience working in the advertising/marketing technology industry
• Track record of successful product launches and managing the full product adoption lifecycle
• Strong analytical and strategic thinking skills to turn insights into actionable plans
• Excellent cross-functional collaboration skills and ability to influence without direct authority
• Passion for understanding customer needs and advocating for the voice of the customer
• Technical acumen and ability to understand complex product concepts

Preferred Qualifications

• Experience creating GTM initiatives at scale
• Experience working cross-functionally across marketing, product management, analytics, UX, and research
• Ability to manage multiple programs requiring strategic thinking and tactical execution
• 10+ years of relevant experience in product management, GTM, marketing, or similar roles

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

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